2025 NFL analysis · 12 angles · 36 posts
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12 Twitter / X posts
2025 NFL: about 13 of the 30 best matchups, ranked by team records, were Sunday Ticket-only for the average viewer. The best games weren't all in national windows.
https://gamesworthwatching.com/good-games#where-you-liveThe population-weighted average was 12.7 of the top 30. Best means combined team records, not how exciting a game was.
Check the numbers in the articleThe median 1 p.m. regional NFL game reached just 13% of the country on local TV in 2025. CBS and FOX are national networks. Their Sunday NFL schedules are local.
https://gamesworthwatching.com/good-games#sunday-afternoonMedian share of the U.S. population in a game's local TV footprint. This is availability, not the percentage who watched.
Check the numbers in the articleThe median late-afternoon regional NFL game reached 18% of the U.S. on local TV in 2025. A big Sunday time slot still didn't guarantee a national broadcast.
https://gamesworthwatching.com/good-games#sunday-afternoonMedian population reach for late-afternoon CBS/FOX regional games, not the reach of every game in that window.
Check the numbers in the articleOnly 43 of 198 CBS/FOX regional NFL games reached at least half the U.S. in 2025. The schedule named the network. Your location decided the game.
https://gamesworthwatching.com/good-games#sunday-afternoonCBS/FOX regional Sunday games only. National and other stand-alone windows are outside this denominator.
Check the numbers in the article2025 stand-alone NFL appearances: Chiefs: 8 Jaguars: 2 National TV exposure was not evenly distributed. The full team-by-team breakdown is revealing.
https://gamesworthwatching.com/good-games#stand-aloneStand-alone means the national or Monday night windows counted in the article, not every game available in a team's home market.
Check the numbers in the articleNew York got 8 of the 2025 NFL season's 30 best matchups on free local TV, ranked by team records. Two local teams did not mean a free pass to the best football.
https://gamesworthwatching.com/good-games#where-you-liveNew York's free local access to the top 30 matchups, ranked by combined team records. Other paid services are counted separately.
Check the numbers in the articleThe Giants and Jets filled 31 of New York's 56 free Sunday NFL TV slots in 2025. Two teams. A lot of the local schedule already spoken for.
https://gamesworthwatching.com/good-games#where-you-liveHome-team appearances within New York's free Sunday TV slots. Slots are not a count of every NFL broadcast on every service.
Check the numbers in the articleSF at Seattle, Week 1 of 2025: 19% of the country got it on local TV. Good matchups don't automatically get big TV footprints.
https://gamesworthwatching.com/good-games#sunday-afternoonWeek 1, 2025; FOX regional coverage. Reach estimates local availability, not viewership.
Check the numbers in the articleSeattle at Jacksonville, Week 6 of 2025: 7% of the country got it on local TV. Good matchups don't automatically get big TV footprints.
https://gamesworthwatching.com/good-games#sunday-afternoonWeek 6, 2025; FOX regional coverage. Reach estimates local availability, not viewership.
Check the numbers in the article2025 free Sunday NFL slates, by average combined team win percentage: Idaho Falls–Pocatello: 58.3% Seattle: 55.5% No local team could be an advantage.
https://gamesworthwatching.com/good-games#where-you-liveQuality is average combined team win percentage for the free Sunday slate, not the viewer's own team's record.
Check the numbers in the article2025 free Sunday NFL slate quality ranged from 46.2% to 58.3% in average combined team win percentage across 243 TV markets. Same league. Different free football.
https://gamesworthwatching.com/good-games#mapRange of market-level free Sunday slate quality, measured by average combined team win percentage.
Check the numbers in the articleRegional Sunday NFL games: 205 in 2022, 198 in 2025. Stand-alone games: 67, then 74. Sunday Ticket's pool changed along with the schedule.
https://gamesworthwatching.com/good-games#sunday-ticketCounts use the coverage-map analysis, not a provider's advertised inventory. No historical price is presented as a current offer.
Check the numbers in the articleCampaign playbook · proposed, not scheduled
Your local TV lineup changes which NFL games you get for free. Start with that familiar frustration, make it personal by market, then show what to check before paying for more.
The game is on the schedule, but not on your TV. Use one surprising fact at a time. The post must make sense before someone visits the site.
Compare local markets and home-team obligations. Answer real reader questions. Show what their location changes, not another generic football ad.
Compare the top matchups available free, on other services and on Sunday Ticket. End with Coverage Explorer or Watch Plan, not an automatic subscription pitch.
Starting cadence: four feed posts per week on X and Threads, two on Facebook. Test lunchtime against pregame browsing in your audience's timezone. These are starting hypotheses, not guaranteed best times. Keep historical numbers labeled 2025; check the current schedule before naming today's games.
Day 1 · Tuesday · X / Threads / Facebook
Lead with a familiar frustration. Link to the regional-TV explanation; pin the introduction.
Creative: regional-reach
The median 1 p.m. regional NFL game reached just 13% of the country on local TV in 2025. CBS and FOX are national networks. Their Sunday NFL schedules are local.
https://gamesworthwatching.com/good-games#sunday-afternoonThe median 1 p.m. regional NFL game reached 13% of the U.S. on local TV in 2025. That's the share whose local station carried it, not an audience rating. Seeing "CBS" or "FOX" beside a game on the schedule didn't mean your CBS or FOX station showed it.
https://gamesworthwatching.com/good-games#sunday-afternoonEver checked the NFL schedule, seen "CBS," and then found a completely different game on your TV? In 2025, the median 1 p.m. regional game reached only 13% of the country on local TV. The network name told you who had the game. It did not tell you whether your local station would carry it. This analysis matches the games to their local TV footprints. Those percentages measure where a game was available, not how many people watched.
https://gamesworthwatching.com/good-games#sunday-afternoonMedian share of the U.S. population in a game's local TV footprint. This is availability, not the percentage who watched. Team-strength comparisons use records entering Week 18, not game excitement.
Day 3 · Thursday · X / Threads
Use a named, dated game. Keep this text-led; never imply it is this week's matchup.
Creative: Text only
Seattle at Jacksonville, Week 6 of 2025: 7% of the country got it on local TV. Good matchups don't automatically get big TV footprints.
https://gamesworthwatching.com/good-games#sunday-afternoonSeattle at Jacksonville reached 7% of the country on local TV in Week 6 of 2025. That's its local broadcast footprint, not the audience. A matchup could be worth your afternoon and still not be on your local FOX station. The scatterplot shows where each regional game landed.
https://gamesworthwatching.com/good-games#sunday-afternoonWeek 6, 2025; FOX regional coverage. Reach estimates local availability, not viewership. Team-strength comparisons use records entering Week 18, not game excitement.
Day 5 · Saturday · X / Threads
Show the denominator. Ask which game the reader expected to get locally, without promising a live answer.
Creative: half-country
Only 43 of 198 CBS/FOX regional NFL games reached at least half the U.S. in 2025. The schedule named the network. Your location decided the game.
https://gamesworthwatching.com/good-games#sunday-afternoon198 regional NFL games on CBS and FOX in 2025. Only 43 reached at least half of the country on local TV. A game can be on a major network and still be unavailable on most people's local stations. That's the part a national TV listing leaves out.
https://gamesworthwatching.com/good-games#sunday-afternoonCBS/FOX regional Sunday games only. National and other stand-alone windows are outside this denominator. Team-strength comparisons use records entering Week 18, not game excitement.
Day 6 · Sunday · X / Threads / Facebook
Give the historical context, then link to Coverage Explorer for the reader's own situation.
Creative: same-nfl
2025 free Sunday NFL slate quality ranged from 46.2% to 58.3% in average combined team win percentage across 243 TV markets. Same league. Different free football.
https://gamesworthwatching.com/good-games#mapAcross 243 TV markets in the 2025 analysis, free Sunday NFL slate quality ranged from 46.2% to 58.3% in average combined team win percentage. The highest was Idaho Falls–Pocatello; the lowest was New York. Geography changed what "free football" actually meant.
https://gamesworthwatching.com/good-games#mapThe NFL season was the same everywhere. The free Sunday lineup wasn't. Across 243 TV markets in the 2025 analysis, average combined team win percentage ranged from 46.2% for the free slate in New York to 58.3% in Idaho Falls–Pocatello. That measure describes the teams in the games each market received, not whether every game was entertaining. The interactive map makes the geographic differences clear.
https://gamesworthwatching.com/good-games#mapRange of market-level free Sunday slate quality, measured by average combined team win percentage. Team-strength comparisons use records entering Week 18, not game excitement.
Day 8 · Tuesday · X / Threads
Make the story personal for New York. Explain how the top games are ranked.
Creative: Text only
New York got 8 of the 2025 NFL season's 30 best matchups on free local TV, ranked by team records. Two local teams did not mean a free pass to the best football.
https://gamesworthwatching.com/good-games#where-you-liveNew York has two NFL teams. Its free local TV lineup included 8 of the 2025 season's 30 best matchups, ranked by combined team records. Having more local teams didn't automatically mean getting more of the best games. It also meant more of the free schedule was already spoken for.
https://gamesworthwatching.com/good-games#where-you-liveNew York's free local access to the top 30 matchups, ranked by combined team records. Other paid services are counted separately. Team-strength comparisons use records entering Week 18, not game excitement.
Day 10 · Thursday · X / Threads / Facebook
Contrast two markets. Say what the percentages measure in both the card and caption.
Creative: market-comparison
2025 free Sunday NFL slate quality ranged from 46.2% to 58.3% in average combined team win percentage across 243 TV markets. Same league. Different free football.
https://gamesworthwatching.com/good-games#mapAcross 243 TV markets in the 2025 analysis, free Sunday NFL slate quality ranged from 46.2% to 58.3% in average combined team win percentage. The highest was Idaho Falls–Pocatello; the lowest was New York. Geography changed what "free football" actually meant.
https://gamesworthwatching.com/good-games#mapThe NFL season was the same everywhere. The free Sunday lineup wasn't. Across 243 TV markets in the 2025 analysis, average combined team win percentage ranged from 46.2% for the free slate in New York to 58.3% in Idaho Falls–Pocatello. That measure describes the teams in the games each market received, not whether every game was entertaining. The interactive map makes the geographic differences clear.
https://gamesworthwatching.com/good-games#mapRange of market-level free Sunday slate quality, measured by average combined team win percentage. Team-strength comparisons use records entering Week 18, not game excitement.
Day 12 · Saturday · X / Threads
Explain the home-team trade-off. Reply to genuine questions instead of posting another ad.
Creative: Text only
The Giants and Jets filled 31 of New York's 56 free Sunday NFL TV slots in 2025. Two teams. A lot of the local schedule already spoken for.
https://gamesworthwatching.com/good-games#where-you-liveThe Giants and Jets occupied 31 of 56 free Sunday NFL TV slots in New York in 2025. That left limited space for everyone else. Your market's local teams helped determine your Sunday viewing even when you were interested in a completely different matchup.
https://gamesworthwatching.com/good-games#where-you-liveHome-team appearances within New York's free Sunday TV slots. Slots are not a count of every NFL broadcast on every service. Team-strength comparisons use records entering Week 18, not game excitement.
Day 13 · Sunday · X / Threads / Facebook
Challenge a reasonable assumption with one comparison, then invite readers to explore their market.
Creative: same-nfl
2025 free Sunday NFL slates, by average combined team win percentage: Idaho Falls–Pocatello: 58.3% Seattle: 55.5% No local team could be an advantage.
https://gamesworthwatching.com/good-games#where-you-liveIn the 2025 analysis, Idaho Falls–Pocatello, with no local NFL team, got a free Sunday slate averaging 58.3% in combined team win percentage. Seattle's was 55.5%. Without a home team filling the local schedule, a market could get a stronger mix of games.
https://gamesworthwatching.com/good-games#where-you-liveA market without an NFL team could still get a stronger free Sunday lineup than a market with one. In the 2025 analysis, the free slate in Idaho Falls–Pocatello averaged 58.3% in combined team win percentage. Seattle's averaged 55.5%. This compares the teams in all the games those stations carried, not just the home teams. It is one reason Sunday Ticket's value can't be reduced to a single national answer. What you already got for free mattered.
https://gamesworthwatching.com/good-games#where-you-liveQuality is average combined team win percentage for the free Sunday slate, not the viewer's own team's record. Team-strength comparisons use records entering Week 18, not game excitement.
Day 15 · Tuesday · X / Threads
Introduce Sunday Ticket through access to specific good games, not a blanket purchase recommendation.
Creative: top-matchups
2025 NFL: about 13 of the 30 best matchups, ranked by team records, were Sunday Ticket-only for the average viewer. The best games weren't all in national windows.
https://gamesworthwatching.com/good-games#where-you-liveAbout 13 of the 2025 NFL season's 30 best matchups were only on Sunday Ticket for the average viewer. That's ranked by combined team records, not by which games had the biggest audiences. National windows didn't have a monopoly on good football.
https://gamesworthwatching.com/good-games#where-you-liveThe population-weighted average was 12.7 of the top 30. Best means combined team records, not how exciting a game was. Team-strength comparisons use records entering Week 18, not game excitement.
Day 17 · Thursday · X / Threads / Facebook
Compare free TV, other paid services and Sunday Ticket. Explain why average counts have decimals.
Creative: top-30-split
2025 NFL: about 13 of the 30 best matchups, ranked by team records, were Sunday Ticket-only for the average viewer. The best games weren't all in national windows.
https://gamesworthwatching.com/good-games#where-you-liveAbout 13 of the 2025 NFL season's 30 best matchups were only on Sunday Ticket for the average viewer. That's ranked by combined team records, not by which games had the biggest audiences. National windows didn't have a monopoly on good football.
https://gamesworthwatching.com/good-games#where-you-liveThe national TV schedule didn't contain all the best football. In the 2025 analysis, about 13 of the season's 30 best NFL matchups were only available through Sunday Ticket for the average viewer. "Best" here means the teams' combined records, not a rating of how exciting the game was. The figure is averaged across TV markets, so your local answer can be different. The full breakdown shows which games were free locally, on another paid service, or only on Sunday Ticket.
https://gamesworthwatching.com/good-games#where-you-liveThe population-weighted average was 12.7 of the top 30. Best means combined team records, not how exciting a game was. Team-strength comparisons use records entering Week 18, not game excitement.
Day 19 · Saturday · X / Threads
Put the smaller regional pool in context. Do not recycle historical prices as current offers.
Creative: Text only
Regional Sunday NFL games: 205 in 2022, 198 in 2025. Stand-alone games: 67, then 74. Sunday Ticket's pool changed along with the schedule.
https://gamesworthwatching.com/good-games#sunday-ticketFrom 2022 to 2025, regional Sunday NFL games went from 205 to 198. Stand-alone games went from 67 to 74. Counting the games is only the start. Which matchups stayed regional, and which ones your local station carried, also shaped Sunday Ticket's value.
https://gamesworthwatching.com/good-games#sunday-ticketCounts use the coverage-map analysis, not a provider's advertised inventory. No historical price is presented as a current offer. Team-strength comparisons use records entering Week 18, not game excitement.
Day 20 · Sunday · X / Threads / Facebook
Recap the best-performing angle. Point to Coverage Explorer and Watch Plan; verify current listings before naming today's games.
Creative: same-nfl
Only 43 of 198 CBS/FOX regional NFL games reached at least half the U.S. in 2025. The schedule named the network. Your location decided the game.
https://gamesworthwatching.com/good-games#sunday-afternoon198 regional NFL games on CBS and FOX in 2025. Only 43 reached at least half of the country on local TV. A game can be on a major network and still be unavailable on most people's local stations. That's the part a national TV listing leaves out.
https://gamesworthwatching.com/good-games#sunday-afternoonHere is the number that explains why NFL TV listings can be so misleading: only 43 of 198 CBS and FOX regional games reached at least half of the U.S. in 2025. These are regional Sunday games, not the national or stand-alone broadcasts. The network split its local stations among different matchups. Two fans looking at the same national schedule could therefore have very different free Sunday lineups. The coverage breakdown makes that difference visible.
https://gamesworthwatching.com/good-games#sunday-afternoonCBS/FOX regional Sunday games only. National and other stand-alone windows are outside this denominator. Team-strength comparisons use records entering Week 18, not game excitement.
X: one point, a source and usually a quiet wide card. Threads: add a genuine question and participate in replies. Facebook: use a longer explanation with a single portrait card; the founder can add a personal introduction. Upload the image natively and paste the caption. Composer links do not attach graphics.
Compare outbound clicks, meaningful replies, saves and shares where available. Use landing sessions and moves to Coverage Explorer or Watch Plan only where analytics is configured. Review after weeks 1 and 2; test one change at a time. No paid spend or new tracking is enabled here.
Pin the introduction, start with existing followers and friends, and share in relevant communities only where promotion is welcome. Disclose authorship. Answer the discussion instead of dropping identical links into replies. No artificial engagement or mass unsolicited messages.
After the launch, retain one weekly coverage post and one new historical example. Reuse the best-performing angle with fresh evidence rather than repeating the same ad. A small paid test is a separate decision, after an organic message shows useful results.
Quiet graphics · 6 cards · two formats · two themes
Plain type, clear numbers and breathing room. Every card names the NFL season, explains its metric and includes a source. Present-tense headlines keep the idea immediate without pretending the 2025 analysis describes this week.
Main canvas
Headlines and numbers
Quiet accents
Local-TV accents
Rules and separators
Occasional emphasis
These replace the earlier stadium-collage concepts. Read the cards at phone size before publishing. The source data updates the graphics; already-saved files do not update themselves. No image or caption is published automatically.